Gus was determined to serve his customers the finest burgers and shakes in the business. The word "steak" stood for STEAKBURGER. The term "shake" stood for hand-dipped MILK SHAKES. For over 85 years, the company's name has been symbolic of its heritage. To prove his point that his burgers were exceptionally prime, he would wheel in a barrel of steaks (including round, sirloin, and T-bones) and grind the meat into burgers right in front of the guests. Hence arose the origin of our famous sloga.
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